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Introduction

This two day course will give you an nine step process for effective strategic marketing in the pharma, biotech and healthcare worlds: Using competitive intelligence, The structure of the market and patient flow, Building the positioning, Pre launch marketing, Pricing and market access, Product launch, Brand building, Life cycle management and Managing the sales effort.

Useful links

Downloads

• Strategic Marketing WEB.pdf

Venue

British Institute of Radiology

British Institute of Radiology, London, United Kingdom

Useful links

Organised by

PharmaTraining Services

Contact information

Ms Judy Callanan
1st Floor, 77 Leonard Street, London, EC2A 4QS, United Kingdom
0044 20 7613 7232
Contact us by email

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